About PCA

Positive Coaching Alliance (PCA) is transforming youth sports so sports can transform youth. Through partnership with more than 1,100 youth sports organizations, leagues, schools and cities nationwide, PCA has conducted 6,000-plus workshops for youth sports coaches, parents, organizational leaders and athletes.

Since Executive Director Jim Thompson founded PCA as a non-profit within the Stanford University Athletic Department in 1998, we have helped create a positive, character-building youth sports environment for more than 3 million youth athletes.

In face-to-face group workshops, dynamic PCA Trainers:

• Train youth and high school sports coaches to become Double-Goal Coaches®, whose first goal is winning, and whose second, more-important goal is teaching life lessons through sports;
  
  
• Develop Second-Goal Parents, who focus on helping their youth athletes learn those life lessons;
  
  
• Cultivate Triple-Impact Competitors, student athletes who strive to improve themselves, their teammates and their sport as a whole.

PCA gains support from elite coaches and athletes, including Los Angeles Lakers Head Coach Phil Jackson as PCA National Spokesperson. Our National Advisory Board comprises such leaders as NBA and NCAA Champion Coach Larry Brown, former senator Bill Bradley, NFL Hall of Fame Member Ronnie Lott, Olympic Gold Medalist swimmer Summer Sanders, Olympic Gold Medal gymnasts Bart Conner and Nadia Comaneci, University of North Carolina Men's Basketball Retired Head Coach Dean Smith, Cy Young Award winner Barry Zito, and Kansas City Chiefs Head Coach Herm Edwards.

Our partners, trainers, workshop attendees, National Advisory Board members and thousands of individuals, foundations and corporations together lead the Positive Coaching movement that is sweeping youth sports in this nation and beyond.